Monday , March 19 2018
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White Rabbit

whitIf CRH accepts the tokens, they initiate a transaction for content. The CRH accepts the token by entering into a smart contract with White Rabbit. Thereafter, no further action is needed by the CRH to receive payment for future streams. The process is now automated.

After acceptance of tokens, the users may continue to stream the content while an original high quality version from the CRH is made available in the Rabbit Hole. The high quality version is available to the user at any time, as is the ability to use tokens for additional content, merchandise etc. The Rabbit Hole is the basis for users to access additional content from the film, interact with fans and filmmakers, merchandise and VR services.

White Rabbit together with the Rabbit Hole is a powerful tool for the CRH, allowing them to monetize, manage and develop IP rights. Payment from users is immediate and transparent, the Rabbit Hole allows CRH to earn additional revenue on versioning or complementary content and they can build and broaden their fan base. If the rights holder does not wish to enter into a smart contract, future streams are warned that this CRH will not accept tokens for the content and the user should cease streaming.

Furthermore, streaming sites that are registered with White Rabbit or are White Rabbit Partner Streaming Sites (PSS) will remove that content from their selection. In this way White Rabbit can be the most effective tool in determining who is willing to pay.

If they stream content and willingly offer tokens, they show they are responsible rebels. The distinction between fan and pirate is clear, the task of reprimanding pirates can be more focused and the reward in welcoming new fans is tremendous.

Token (ERC20)

  • Phase 1 Users purchase WRT during the token sale or via exchanges.
  • Phase 2 Users stream content from P2P streaming sites or open server sites. WR allows users to reward CRH directly for access to their content. Users send WRT to the smart contract which accumulates rewards for CRH. Where WR does not have a pre-existing agreement with CRH, WRT initiates legal consumption of content once accepted by the CRH.
  • Phase 3 Smart contract distributes rewards from content streaming between CRH (75%), White Rabbit (15%), and White Rabbit PSS (10%). Registered non-PSS receive 5% of the revenue, with the remaining 5% to WR. Where WR does not have a pre-existing agreement with CRH, CRH receives bonus WRTs from WR should the collective WRT offers for their content be accepted within a set time period. Once CRH has accepted legal consumption of content, CRH does not require further action to receive WRT for future streams.
  • Phase 4 CRH may exchange WRT into cryptocurrency which makes conversion into FIAT possible.



Soft cap 5,000 ETH (@ $400 = $2,000,000)

The MVP will be improved to include a more sophisticated, independent identification technology. White Rabbit sees this as a key point of mass market adoption, as it will not require any manual confirmation to accurately identify content. This ensures the user has a fully automated viewing experience, without the need to confirm contribution to the content they are streaming – all the steps are automated in the background. The plug-in will be available on all the major browsers.

The Rabbit Hole will be developed with basic functionality – meaning that the filmmakers and the fans will be able to interact and additional content will be accessible.

Medium target 12,500 ETH (@ $400 = $5,000,000)

White Rabbit will also be available for the tablet and smartphones.

In addition, White Rabbit will further develop the Rabbit Hole to entail more services and a better user experience. Furthermore, the Rabbit Hole will have sufficient funds to develop its API’s and SDK’s so that third party developers can start to create new ways to engage and monetize films. Importantly, White Rabbit will be able to speed up its proactive work with content agreements, which requires a large amount of human resources and marketing towards the film and series industry.


White Rabbit allows you to reward the films and series you stream. Blockchain technology delivers transparency and expediency, ensuring artists receive their fair share. Everyone is happy.


Read more: whitepaper


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