Thrive’s ultimate goal is to establish the first meritocratic & community based Premium Advertising Market Place, where all participants become strong contributors in defining clear publisher interests, commercial benefits and self-reinforcing processes to make joining the group a no-brainer.
Thrive believes the community is the backbone of its business model, therefore all main actors who are actively contributing to the Ad Market Place development such as Consumers, Reviewers, Advertisers and Publishers are eligible to improve their economic performance. Earn surfing the web.
How THRIVE Works
Thrive is a premium decentralized adv. marketplace based on block chain and smart contracts. The block chain will ensure full transparency, 100% data security and safety.
A reliable and meritocratic reputation management mechanism, based on concurrent professional reviews, will ensure websites’ ratings and premium advertisement placement. Brand safety and reputation won’t be a problem anymore.
Smart contracts are the bridge on the Blockchain to connect any advertiser and publisher without any third party needed, drastically lowering Ad. Marketplace fees.
For the first time, both Publishers and Consumers that are willing to voluntarily share anonymous data, will get monetary rewards. Something that everyone today is unconsciously already doing for free.
a) Users and Websites reward. User behavior and search data is worth billions to companies, finally users and website owners get compensated.
b) Reviews Opportunity. Potential reviewer yearly reward up to 27K€ tokens equivalents.
c) Advertisers/Publishers opportunity. Participating in TGE rounds means securing advertising packages in a Premium Ad Marketplace with lowest fees and best conversion ever.
d) Full reserve re-distribution. The entire crowd sales reserve will be redistributed to Thrive consumers, advertisers and publishers contributing to the initial platform ramp-up phase.
e) Efficiency, Accuracy & Reputation. Thrive will dramatically improve Digital marketing efficiency, re-targeting accuracy with the best DMP in the market and brand protection.
f) Thought Through Token Economics. Fixed Supply. Unsold tokens will be burned. 20% of the coins earned from company service fees will be destroyed. The more the advertising platform is used, the more coins will be destroyed establishing a positive feedback loop of appreciation.
g) Rock Solid Experience. Solid experience in the industry running a profitable company since years. A strong tech team that understands technology. Providing clear engagement rules to its community and transparency on fees and rewards structure. A clear strategy to ramp-up its community.
Thrive services can be bundled into four macro categories, all regulated by Thrive Labs Blockchain:
Digital profile management Due to the high volumes of data and transaction expected in the platform, Thrive will guarantee all the actors in the platform will be in line with KYC (know your customer) and AML (anti money laundering) standards. All data will be treated anonymously and secured by Thrive’s Blockchain.
DMP Services As per latest Forrester report, Winterberry Group Survey and Radar Research Survey, all senior executives believe that DMP will be in their future. 77% see a DMP solution as a critical/major player in expanding the performance of long-term AD and Marketing strategy.
THRIVE LABS BLOCKCHAIN
Thrive Labs Blockchain will be ruled and its transaction will be validated by Proofof-Stake, instead the traditional Proof-of-Work system. Proof-of-Stake is an innovative way to validate transactions and achieve the distributed consensus.
The first digital currency to use this method was Peercoin in 2012, together with ShadowCash, Nxt, BlackCoin, NuShares/NuBits, Qora and Nav Coin. Unlike the Proof-of-Work, where the algorithm rewards miners who solve mathematical problems with the goal of validating transactions and creating new blocks, with the proof-of-stake the creator of a new block is chosen in a deterministic way depending on its wealth, also defined as stake.
Since the digital currency is entirely created in the beginning and kept constant, in the Proof-of-Stake system there is no block reward. Therefore, the miners are rewarded by the transaction fee. Thanks to a Proof-of-Stake system, validators do not have to use their computing power.
The only factors that influence their chances are both the total number of coins owned and current complexity of the network.
TOKEN GENERATION EVENT
- Total Supply: 200’000’000 THRT + Bonus
- Max Hard Cap: 27’500’000 EUR – (25’000’000 ERU+ 2’500’000 EUR in case of 95% reach. The additional 2.5M are covered decreasing the Team Token ownership percentage)
- 1 THRT will be corresponding to 0.25 EUR The amount of THRT tokens per 1 ETH might vary due to the movement of the Ethereum price.
The participants’ personal information and identity proofs are then computed and compared to a legal database.
USA and China residents or citizens are not allowed to participate to Thrive TGE.
All tokens will be generated and distributed only once the KYC/AML is completed and the TGE is over. Minimum amount to claim tokens is 1000 THRT.
As soon as Thrive’s Blockchain is ready to support the ramp up phase, Thrive’s Coins will be distributed and exchanged 1:1 with TRHT Tokens.
Thrive’s Coins are native to Thrive, it is the only currency used in the marketplace. THRT Tokens do not represent company shares or give rights to revenue sharing.
From token economics point of view, the Thrive Coin is a utility token therefore there is not any guarantee of future value of the THRT token.
Read more: whitepaper