Opporty.com is a service-focused, on-demand marketplace platform that offers unique lead generation and marketing opportunities to small and medium sized companies, targeting B2B and B2C sectors.
The platform’s key advantages include:
Low initial costs
Exposure to targeted audiences
Rewards system that incentivizes users to contribute content to Opporty’s knowledge-sharing platform Protection of decentralized Escrow, guaranteeing high quality services and the ability to sell without a well-established reputation
Escrow voting board comprised of industry experts who can join Opporty’s selected team of judges to increase exposure and awareness about their brands
Blockchain technology that supports smart contracts that potentially make alteration or prohibition in court not financially viable
Opporty cryptocurrency (OPP tokens) that allows users to purchase services with either fiat currency or tokens (or to convert tokens)
The OPP token is protected against devaluation and liquidity. The value of issued tokens is supported by the growth of the Opporty community and the sheer number and cost of real-world services provided at the marketplace
Opporty’s unique advantages become possible due to a unique ecosystem that combines a user-friendly service marketplace with the power of blockchain, making opporty.com 12 for smart contracts, decentralized Escrow, and self-governed communities. Opporty users can submit requests, create offers, leave responses, and contribute content in the most convenient digitized manner.
An offer is a post-type message logged into Opporty’s on-demand marketplace by a business owner. Every offer functions as a niche-oriented proposal for companies in the industry. Offers differ from requests in the sense that their aim is to appeal to companies who might be interested in a particular service. Once a company is registered, it receives a monthly package of free offers. When they expire, a company can choose to purchase additional offers, or earn them through opporty.com 13 rewarding activities such as contributing content to Opporty’s knowledge-sharing system. Every offer is approved by the Opporty team. If a service provider fails to meet the terms described in the initial offer, the case will be scrutinized by Escrow arbitrators. Service providers are expected to comply with the terms provided in the original offer. In instances where both parties utilize a blockchain-powered smart contract, arising issues are resolved based on the assumption that every executed smart contract is legally binding and self-authenticating. Thus, pre-approved contract standards are used to establish the smart contract’s enforceability. Escrow procedure may also be initiated when necessary.
A US-based business, Opporty plans to target not only the United States but also other developed and emerging markets. At the initial stage, Opporty will target the United States and other English-speaking countries: the UK, Canada, Australia, Ireland, New Zealand, etc. Once the platform cements its position in those countries, the second stage commences to China. Opporty envisions providing a frictionless experience to nonChinese companies operating in the Chinese market, encouraging them to offer and provide services to an immense base of Chinese customers. The third stage is the CIS countries: Russia, Kazakhstan, Ukraine, Belarus, etc. With over 250 million living in the CIS, Opporty strives to enable small business owners to fully enjoy the immense opportunities offered by Opporty’s secure and transparent marketplace. The fourth stage is to reach out to other markets in Asia, Africa and South America, to build a multilingual community for entrepreneurs and individual service providers, a community that allows them to do business globally in an efficient productive manner.
TOKEN SALE STRUCTURE
Opporty plans to run an Initial Coin Offering. Its token — OPP token — is an ERC- 20-standard cryptocurrency, with the original token price of 0,0002 ETH. The ICO will consist of two phases. During Phase I, which begins November 27, 2017, the Opporty team plans to distribute 25% of the total token amount — 250 million OPP. Additionally, 10 million OPP tokens will be released to cover the Bounty campaign in Phase I. Hard cap is 50,000 ETH; soft cap is 1,000 ETH. 40% of tokens will be locked for one year to be offered during Phase II, which the Opporty team plans to run in one year. 30% of the total token amount are reserved for Opporty’s long-term incentive. In total, Opporty will distribute one billion OPP tokens. Fifty million OPP tokens are allocated for the Bounty campaign.
Advertising and promotion on the platform. Registered companies and service providers have multiple options to promote themselves on Opporty for free. Nonetheless, they can purchase advertising space and pay for priority placement. Offers must be purchased as well. Commission from Escrow-enabled transactions. Should parties initiate an Escrow procedure, they agree that Escrow arbitrators and Opporty will receive a commission for their services. Additional services for Contractors. Contractors can create requests and offers within a wide variety of industries. The Opporty team is willing to provide additional services for contractors for a negotiated fee.
To capture our share of the market, Opporty will utilize a combination of digital marketing, offline marketing, influencer marketing and PR. Opporty’s digital marketing strategy is based on four pillars: content, social media, paid advertising, and SEM. By optimizing Opporty to the highest standard, the team ensures consistent growth of SERPs and traffic. To support Opporty’s organic ranking, paid ads, in-depth content, and SMM strategy will be put to use. Offline marketing efforts are focused on participation in multiple events, conferences, and meetups. Opporty will become a trusted member of established professional associations and sponsorships. The marketing department will create a network of prospects and influencers to trigger word-of-mouth marketing. Once Opporty becomes a recognized brand, it will organize, run and sponsor its own events. SMM PR SERP SEM opporty.com Whitepaper ver. 1.3 31 Influencer marketing is a cornerstone of Opporty’s approach to marketing. The team of experts will run outreach campaigns to ensure that trusted experts in targeted niches participate in the Opporty community as Escrow arbitrators and DAO voting members. In this way, Opporty will increase exposure and awareness, building authority and trust.
There are many marketplaces and crypto-enabled platforms happening right now. Oporty Have some advantage in front o his competitors:
- Opporty can be used as a user-friendly marketplace platform for small and mid-sized companies that enables them to search for prospects, converts them ino leads and close as customers.
- Opporty supports cryptocurrency, which not only puts it on the radar of the crypto community but also allows for the use of such technologies as DAO and smart contracts. Opporty is not just a marketplace that disrupts particular industries, but an innovative platform that establishes full-scale digital democracy.
Initially, Opporty will appeal to lawyers, accountants and logistics experts. These industries are easily accessible:
Lawyers — over 170,000 law firms and approximately 1,315,000 licensed attorneys operate in the niche (as of 2015). Most of them are small, one-person companies that need to access new audiences in an efficient manner. Accountants — over 42,000 accounting firms exist (as of 2014). As a rule, accountants are individual service providers who do not work under the umbrella of large companies and corporations. Just like lawyers, they have to build their client base on an ongoing basis.
Logisticians — a massive industry with over 500,000 interstate truck carriers, approximately 10,000 freight forwarders and consolidators, and 150+ container vessel operators.
To capture our share of the market, Opporty will utilize a combination of digital marketing, offline marketing, influencer marketing and PR. Opporty’s digital marketing strategy is based on four pillars: content, social media, paid advertising, and SEM. By optimizing Opporty to the highest standard, the team ensures consistent growth of SERPs and traffic. To support Opporty’s organic ranking, paid ads, in-depth content, and SMM strategy will be put to use. Offline marketing efforts are focused on participation in multiple events, conferences, and meetups. Opporty will become a trusted member of established professional associations and sponsorships. The marketing department will create a network of prospects and influencers to trigger word-of-mouth marketing. Once Opporty becomes a recognized brand, it will organize, run and sponsor its own events. SMM PR SERP SEM opporty.com 31 Influencer marketing is a cornerstone of Opporty’s approach to marketing. The team of experts will run outreach campaigns to ensure that trusted experts in targeted niches participate in the Opporty community as Escrow arbitrators and DAO voting members. In this way, Opporty will increase exposure and awareness, building authority and trust. PR is a valuable asset in the mix of Opporty’s marketing activities. Our team of PR experts is skillful in communicating with targeted audiences through trusted sources to build mutually beneficial relationships. Opporty will advance its agenda through mainstream media, social media, and self-produced communications by using a mixture of press releases, speech writing, pitches, blogging, guest blogging and market research. Therefore, Opporty will create positive narrative and a build a strong reputation.
Opporty is a self-regulated, user-oriented service marketplace with a knowledgesharing system and decentralized Escrow. The platform enables customers to find the best offers and protects them from poor quality services. It allows both small and large companies to compete fairly for customers and services. The platform gives new providers a reliable opportunity to get their first orders by boosting clients’ confidence through protected, decentralized Escrow. Opporty’s knowledge-sharing system allows users to educate their communities by sharing knowledge and expertise, and to gain exposure by building a more educated market. opporty.com 41 The self-regulated, decentralized expert community will establish and approve standards for doing business at the Opporty marketplace. The standards will be mutually beneficial to both service providers and customers. The moment transparent standards are established, they will simplify the process of starting a business or targeting new markets. The obvious advantages of blockchain technology will make for its broad adoption for B2B and B2C interactions within the service economy. Both parties will be protected by expert-curated Escrow, which makes dispute resolution faster and less expensive than inefficient civil court proceedings.