Wednesday , May 23 2018
Home / ICO / Family points – Marketing

Family points – Marketing

A scalable blockchain-based platform which enables parents to get up to 40% rewards from purchases of Baby and Maternity products and spend it on child education and other services.

The global market for parenting is worth US$889 billion, while education services are valued at a staggering $5 trillion.

  • The first issue is a price. Up to 60% of the price of a children’s product is attributable to marketing and promotion costs.
  • The second is trust.China frequently makes the news for producing fake and dangerous products, ranging from milk powder to toxic paint on toys. This is exacerbated by fake reviews and comments, which prevents parents from reliably assessing product safety and quality or the quality of parenting services like education.

FamilyPoints is the first platform of its kind to be based on the blockchain, a new technology which offers the FamilyPoints community a secure and transparent platform for transactions, referral programs, rewards, reviews, and education services.

By cutting out the middleman, they can provide rewards which have real-world economic value to parents.Parents can spend their rewards on the FamilyPoints platform to buy different kinds of services, from access to educational videos to classes, and even insurance or family holidays which are focused on children and parents.


Parents can spend their rewards on the FamilyPoints platform to buy different kinds of services, from access to educational videos to classes, and even insurance or family holidays which are focused on children and parents. In early 2015, the Sattva Foundation, a Swiss-based fund, invested US$3 million to create an online education platform for parents. In May 2015, won the G-Startup award in China, placing them alongside giants like Didi Chuxing, who won it in 2012. In 2016, Babystep R&D started developing furniture for 1-6-year old children.


Team members have worked with some of the largest and most prestigious organizations including Alibaba and Houzz. Their Lead Expert, for example, runs one of the biggest Montessori school chains in the United States.


By 2015, the global parenting market was worth almost US$900 billion, while education services were valued at a staggering $5 trillion.

Brands want to charge a premium, distributors add their commissions, and e-commerce sites and retailers want to recoup promotion costs. In fact, these hidden extras can account for up to 60% of a product’s retail price. Because parents are the ones who feel the hit in the pocket, it is easy to see why 46% of Chinese moms and dads state cost as the deciding factor for not having a second child. Equally, retail markets and e-commerce platforms profit from charging sales commission and promotional fees.


FamilyPoints is being created to tackle multiple problems in the traditional maternity and baby industry as it exists today. The entire ecosystem is built around three core values which fundamentally undermine the problems parents face today.

  • First, the platform allows users to earn substantial rewards and savings while purchasing the goods and services that are essential in providing good quality childcare.
  • Second, the platform’s integration with blockchain is absolutely vital in establishing a system of trust. Parents around the world, especially those who are first-time parents, use multiple sources of information when it comes to products and services that their babies need.

Over time, the platform will grow to include services such as banking, insurance, and travel and leisure. To participate, a user creates an account on the FamilyPoints platform.


The FamilyPoints platform is a website where customers can buy Mother and Baby products and earn and spend points. Customers can spend their points on the platform by purchasing Platform education services and upvoting for other customers product reviews.



FamilyPoints’s Token Generation Event (TGE) is designed with a clear and transparent structure. The TGE will be done through a proprietary wallet which is secured with twofactor (2FA) authentication. The entire TGE is scheduled to take place over four weeks. However, there will be a short, closed pre-sale held prior to the TGE.

Token Name FamilyPoints Token
Token Symbol FPT
Token Supply 500,000,000 (Five Hundred Million Tokens)
Adjustable Supply? No. Any unsold or unallocated tokens will be burned.
Initial Rate USD 0.10 (Ten US Cents)
Minimum Raise USD 3,000,000 (Three Million US Dollars). If minimum raise isn’t achieved, all collected funds will be returned to participants.
Target Raise (capped) USD 25,000,000 (Twenty Five Million US Dollars)


Read more: Whitepaper

Join bounty campaign:

Check Also


Sphere-more than just a social network

They are creating a decentralized social network, separate from those corporations, that allows exactly that. ...

Leave a Reply


Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>